Our on-going journey to make what’s inside your Ironlak can the best in the biz, is marked with a rebrand and the new look can which has filtered out to Ironlak stockists around the globe over the last 12 months.
What you’re witnessing is the birth, and early stages of of an Ironlak can that could well end up in your eager hands ready for a day of spray. Each part of the process is subjected to rigorous quality control which results in the final bulletproof product.
Design talk: Our in-house design team worked with Matt Haynes at Analogue Digital Agency to modernise the Ironlak logo and can design. From the outset it was important for our design efforts to reflect both the quality of the revised formulation, but also our business attitude towards constant improvement. Therefore, aesthetically the product packaging needed to bring Ironlak into the future, while paying homage to our past, by retaining-yet-evolving the brand conventions and design vocabulary that has formed the visual fabric of the brand since day one.
For the spray can itself, we took advantage of can production processes, allowing each can to have its own unique handstyle. Our first production run features 12 different handstyles by writers from around the world (CURVE, ASKEW, SOFLES, STRAY, GARY, JURNE, SIRUM, POSE, EWOK, SAUCE, AYRES & MACH) with more to come on a semi-regular basis. To set it all off we used the silver can as a pop colour, added a gloss UV logo at the top, and bottom, and coloured the bottom mounting cup with that Ironlak magenta flavour. Long-term Lak supporters will also notice that we returned to a matt finish on our packaging after several years running gloss. Honestly, it just looks better.
Shot: Luke Shirlaw
Cut: Jaden Marc
Learn more:
ironlak.com/products/aerosols/lak-by-ironlak-spray-paint/